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The latest edition of the ENDS Report includes two references to BFF and our work. Firstly, Strategy Director Nicky Chambers was invited to comment on Asda’s launch of its ‘low-carbon’ beef that comes from surplus male calves born to dairy cows. The same ENDS edition includes a supplement called the ‘Consultancy Market Guide 2009’ which features an article on the Consultants’ Role to the London Olympics.
The beef story is a fine example of the challenge facing environmental accountants when GHG emissions have to be allocated to co-products which result from a single system. The ENDS article (pp22-23) carries a quote from Nicky: “Rules governing how emissions are allocated between co-products are complex and not standardised, meaning it is possible to get quite a range of answers depending on your approach." She added: "It is good practice to disclose these assumptions”. The lack of this disclosure prompted Nicky to suggest the Asda media release may be “a triumph of reallocation over reduction” - a comment ENDS decided not to include!
BFF's work for LOCOG, ODA and LDA for over two years doing the total carbon footprint and carbon management strategy for the Games, was also recognised on p22 of the supplement.