Best Foot Forward

It may not have made it into the Oxford English Dictionary yet but the term "ecolocide" has been picked up by staff in our Oxford office. First heard on BBC Radio 4, the word refers to humankind’s apparently natural tendency to commit ecological suicide by living beyond natural limits. The term links in directly with BFF’s longstanding commitment to promoting and using the ecological footprint as a measure of sustainability. The ecological footprint goes beyond an assessment of greenhouse gas emissions and tries to capture a broader range of environmental impacts (see Sharing Nature’s Interest; ecological footprints as an indicator of sustainability).