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A recent article in The Times online business section has featured Best Foot Forward as an example of a company beating the economic downturn in the South East.
The article says that: "By almost any measure, the southeast has the UK’s strongest regional economy outside London. Pockets of science-based and high-tech businesses are thriving, while there are green enterprises in Oxfordshire". BFF is cited alongside carbon off-setting firm ClimateCare as "evidence of good knowledge transfer between Oxford University and the local economy."